The Secrets to a Successful Membership Launch

The Secrets to a Successful Membership Launch

I told you I would be back with this one, didn’t I?  Launching a membership is about creating a community, not just another offer. Your members are looking for exclusive value – something they can’t get anywhere else. Start by defining the unique benefits your...
Nailing the Art of Marketing Two Businesses

Nailing the Art of Marketing Two Businesses

Juggling two businesses and unsure how to market them without mixing messages? Here’s a golden rule – Keep their identities distinct but under one core brand. Managing two separate business ventures under one umbrella brand can be challenging but...
Planning a Year of Launches

Planning a Year of Launches

Planning a year of successful launches might sound like a huge task, but it’s actually pretty exciting when you break it down. Start by mapping out your calendar year and identifying key dates and seasons relevant to your audience. Consider launching a new product...
Email Marketing Tips

Email Marketing Tips

Want to know a secret about email marketing? It’s not just about sending emails; it’s about sending the right emails to the right people. Personalisation is key. Imagine you receive an email that feels like it’s just for you. That’s what your...