Nailing the Art of Marketing Two Businesses

Juggling two businesses and unsure how to market them without mixing messages? Here’s a golden rule – Keep their identities distinct but under one core brand.

Managing two separate business ventures under one umbrella brand can be challenging but incredibly rewarding when done right. The key is to maintain distinct identities for each while leveraging the strength of your core brand. Here’s how you can do this effectively:

1. Distinct Branding with a Unified Theme

• Imagine you run an online coaching service and a line of your own merch clothing. While one provides a service and the other a product, both can align under the overarching theme of your coaching business.
• Use different logos and colour schemes for each business to differentiate them visually, but incorporate elements that tie back to your main brand, like a consistent font or brand voice.

2. Separate Marketing Strategies

• For your coaching, your marketing might focus on personal transformation stories, live Q&A sessions, and tips.
• The merch line, on the other hand, could use influencer marketing, showcase the quality and style of the clothing, and highlight customer reviews.
• While the strategies differ, both should emphasise your brand’s core values, such as empowerment and wellness.

3. Cross-Promotion Tactics

• Offer special deals for your coaching clients on your merchandise and vice versa. This encourages cross-interest without blurring the lines between the two offerings.
• Feature your clothing in your coaching videos or blogs as natural product placements.

4. Leveraging Social Media

• Consider separate social media accounts for each business to target specific audiences. However, share milestones or major updates of each business on both platforms to create a sense of community among your entire customer base.
• For example, celebrate hitting a milestone in your coaching program on your clothing social media page with a special discount code, creating a sense of community across both customer bases.

5. Tailored Content for Each Business

• Develop content that resonates with the specific audience of each business. For the coaching service, focus on motivational content and coaching tips. For the clothing line, concentrate on fashion tips, comfort of the clothes, and lifestyle content.

By maintaining distinct but harmonious identities for each business, you can effectively market them without causing confusion. It’s about telling two different stories that complement each other under the same brand narrative.