Planning a year of successful launches might sound like a huge task, but it’s actually pretty exciting when you break it down. Start by mapping out your calendar year and identifying key dates and seasons relevant to your audience.
Consider launching a new product when your audience is most receptive. Is it during the holiday season? Or maybe early summer? Align your launches with these periods for maximum impact.
You can follow these simple steps to start mapping out your launch plans.
- Map Out Key Seasons and Dates
- Holiday Launches Consider launching products that make perfect gifts during the holiday season. For example, if you’re in the wellness industry, think about special holiday-themed wellness packages.
- Summer Specials Summer might be a great time for lighter, more fun products. But you can also plan and schedule automated launches for this, so that you have money coming in, even while you’re sitting on the beach with a cold drink in hand!
- Industry-Specific Dates – Identify any dates specific to your industry. For example, a financial consultant might plan a launch around the end of the financial year. (25 years – it will never leave me 😂).
- Align with Audience Needs
- Understand the needs of your audience at set times throughout the year. For example, launching a back-to-school product line late in summer aligns perfectly with parents preparing for the new school year.
- Conduct surveys or polls to understand what your audience is looking for during different times of the year.
- Create Anticipation
- Start teasing your upcoming launches well in advance. Create a buzz with sneak peeks, countdowns, and exclusive previews. If any of you followed my Black Friday PeakeFest launch, I had already created a free group, announced that I was holding a festival, shared a waitlist and built the buzz. This led to me selling 120 tickets in 3 days, when I launched them.
- Special Promotions
- Align promotions with your launches. Offer early bird pricing, bonus stacks, or special big bonuses for the first few customers. My Masterminders know I love a good bonus. They are a great way to reward the people who jump in first.
- Leverage Seasonal Trends
- Utilise seasonal trends to your advantage. A skincare brand might focus on sun protection products in summer and moisturizing products in winter.
- You may be able to adapt your services and products to suit the time of year.
Remember, successful launches are about more than just presenting a product, they’re about creating an experience that resonates with your audience at the right time.
I have had a lot of fun launches, and I have helped my clients sell out events, 1-1 offers and more recently my client launched her brand new membership and attracted over 1000 free members into her group and 100 into her paid group in just a few days. This was £44,400 in sales (over a 12 month period)
If you want to learn more from me about really nailing your own launch, in a way in which you will enjoy, then get in touch so I can tell you how I can help.
Recent Comments