I told you I would be back with this one, didn’t I?
Launching a membership is about creating a community, not just another offer. Your members are looking for exclusive value – something they can’t get anywhere else.
Start by defining the unique benefits your membership offers. Is it exclusive content, community access, or expert guidance? Make these benefits crystal clear in your launch strategy.
When you are ready, it’s time to start telling people about it…
💥Tease the Launch
Start dropping hints about your upcoming community. Use social media, email newsletters, and your website to tease what’s coming. Think sneak peeks, behind-the-scenes glimpses, or even revealing small parts of what your new members can expect.
💥Build a Waitlist
Encourage your audience to join a waitlist for early access or special bonuses. This not only helps in gauging interest but also creates a new community of potential members before you even launch.
💥Make the most of Countdowns
Create a sense of urgency with a countdown to your launch date. This can be done through social media stories, posts, and on your website. A countdown adds excitement and keeps your audience engaged. You can also use a countdown once you open your membership. I used a simple graphic with 100 stars when I launched PeakeFest. People loved this visual, and it helped me to sell 120 tickets in 3 days.
💥Exclusive Previews AKA – the Challenge!
Host a webinar or live session offering a preview of the membership content. For example, if your membership includes expert-led workshops, offer a free mini-workshop as a taste of what’s to come. You may want to do this during one focused webinar or over three days and give your attendees different things to work on. There are many different ways in which you can run a challenge, and it is important to find what you enjoy the most.
💥Engage with Your Audience
Actively engage with your audience during the pre-launch phase. Respond to comments, ask for their input, and make them feel part of the process. This helps in building a community even before the official launch.
💥Strategic Partnerships
Collaborate with influencers or other businesses that align with your membership theme. They can help spread the word to a wider audience and add credibility to your offer.
Remember, the goal of your pre-launch strategy is to make your audience feel they’re about to be part of something exclusive and valuable.
If you want to learn even more, you can access my Membership Mastery Course. This course will take you from your initial vision and concept all the way through to launch. You will have access to my workbooks and all my training sessions.
For anyone who joins Peakes Private Members Club I will give you free access to my course – you can join us HERE.
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